Many people view workshops as a tool for generating leads, but it’s important to remember it can also be a tool for converting leads. People want to work with experts, and workshops help establish you as one. You need to think about every touchpoint someone will have with you during the process and how that will make people feel about you. All of these are moments that will help you build your brand. ![]() From your initial marketing, the emails confirming attendance and reminding them of the event, the venue, the content, the follow-ups, etc. Now, you will have to deliver on that expertise to maintain that belief, but workshops are a shortcut to establishing your authority.Įvery step of the workshop aspect helps build your brand. ![]() It’s similar to writing a book on a topic even if people don’t read it, they believe you’re a subject matter expert. Even for people who don’t attend, if they see you hosting a workshop, it helps establish you as an authority. Workshops are a great way to build your brand in the community. You help grow their business, and they’ll invite their network, which also helps grow yours. Leverage workshops to build relationships with other service providers. We advertised it, and it even had other local banks reach out to see if we could host something similar with them. When I was still selling, I co-hosted with our local RBC branch, and they even provided the venue and invited some of their clients. Mortgage brokers or bank representatives are great. Lawyers are always a huge draw co-hosting with them also helps them build their businesses. W orkshops provide an excellent tool for building relationships with other service providers. ![]() You can build rapport a lot faster in person, even if you’re speaking to many of them at once.Ģ. You can showcase your professionalism and expertise, and once you’ve met someone in person, they’re more likely to engage with your digital efforts. You’re meeting with potential clients, and they’ll get to know you in a comfortable environment. Workshops are great for relationship building from two different perspectives:ġ. They allow you to get in front of potential clients, deliver them value and establish your expertise, build a personal relationship, and give them a “safety in numbers” feeling where they have more control. Workshops are the perfect way to alleviate this fear. That’s how many of them feel, and you need to take that into consideration in your sales process. Whether that’s a rational fear is irrelevant. Especially in younger generations, people are nervous about meeting salespeople and getting sold on doing something that might not be in their best interest. It’s the perfect bridge between online connections and meeting in person for the first time. Workshops are one of the most undervalued tools in a real estate agent’s toolbox for accomplishing this. ![]() As someone who has built multiple businesses on the back of digital marketing, I 100 per cent agree. For any real estate business to succeed long-term, you need to get in front of people, not over a screen, but in person.Īsk any top producing agent, and they’ll talk about the value of in-person.
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